Before I joined the SCA Mercenary Company Nevermore (we avoid the term "household"), the founders were debating a proper name and heraldry. As the story goes, it came down to a vote between two ideas: "Mercenary Company Nevermore" with a stylized raven as a crest, or "the Holy Cows" with brown and white spotted tabards.
Nevermore beat out The Holy Cows by one vote.