Huh, I've never seen that one. It must be new. It's certainly very affordable.
I'm glad they're posting dimensions and weight, but I really wish they'd include the center of gravity. The numbers, even with that, can't tell you the whole story of how it feels and moves, but it helps give you a better picture.
One thing that concerns me about it is that it looks like it has a center ridge. Not the kind of ridge you get with a hollow-ground or even diamond cross-section, but an actual ridge. Attempting to do cuts with it, I would expect the ridge to catch into the target. Then again, maybe it's just the way it's reflecting that's making it look this way. They mention the ridge in the text, but they don't say if it's hollow-ground or what (I would doubt that it is, since that would increase the price).